Apple TV Air
Apple TV Air concept is HDMI Dongle, looks a lot like a Google Chromecast.
The fourth generation of Apple TV could be introduced this spring. This concept is very simple as Google’s widely successful HDMI dongle Chromecast.
Apple TV Air is the cheapest possible way to watch Apple TV.
It consists of two parts: the HDMI dongle (the actual Apple TV) and a small remote control, both sold together in one box for aprox. $49.
The dongle is powered through HDMI, while the remote has a small changeable battery like the current Apple TV remote
Connection over Bluetooth (IR not possible due to fact that the dongle is behind TV.
Made from plastic to keep costs down.
Inexpensive so Apple can compete directly with Google Chromecast and Roku, while a full features set-top box would also be sold at a much higher cost with advanced features.
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We like the idea of HDMI dongle.
Remote to small & original Apple remote looks much better.
Dongle has odd proportions (too wide).