What would Vespa digital camera look like?

Trying to answer that question are two product designers from Chicago – Rotimi Solola and Cait Miklasz.

They incorporated the design, colors, and sleekness of Vespa scooters into a concept digital camera. A very sophisticated looking camera, to say the least.

Vespa digital camera concept

The translation of one typology to another is excelent.

The body of the camera is curved to make it easy to hold with its sleek and minimalist good looks.

Same colour scheme used in the style of a typical Vespa, the camera is a beautiful teal gray. The lens is positioned such that it resembles the headlights on a Vespa scooter. And the camera also has trademark Vespa text.

Vespa digital camera concept

Find out more:

http://slmdesignco.com/vespa_cam.html

Vespa digital camera concept

About Vespa:

Vespa is an Italian brand of scooter manufactured by Piaggio since 1946. From their inception, Vespa scooters have been known for their painted, pressed steel unibody which combines a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection) into a structural unit. Over the years it has become Design Icon.

Vespa digital camera concept

Our Take:

 Awesome design
 Looks like it’s made by Piaggio
 Too big for P&S camera (bigger than Canon EOS M)