Pantone beer Cans
Pantone beer Cans & Bottles offer a preview of what’s inside.
The packaging for these bottles and cans match the colour of the beer to its corresponding Pantone colour.
The trend for home breweries and craft beers has led to an explosion of inventive and original beer label designs, with plenty of brilliant beer label design offerings in recent months.
This latest project combines both packaging design with label design to bring you a Pantone perfect collection of craft beers.
Created by Spanish creative agency Txaber, each type of beer is matched with its corresponding Pantone colour. From Pale Ale to Imperial Stouts. The beers include lager (123 C), golden ale (1595 C) and imperial stout (426 C). There’s a Pantone colour for every type of your favourite craft beer.
The minimalist labels feature Hipstelvetica Font Family Bold typeface, a free font designed by José Gomes.
It’s a new look compared to more traditional beer packaging and one sure to create a few impulse buys from the design crowd looking to photograph (or just Instagram) their beautiful fridge full of beer. As of right now, no companies have embraced the idea, but Txaber remains hopeful. The only question is what company will be smart enough to swoop up his design and put it into production first?
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Our Take:
Very cool.
Great idea.